Childcare Developments Group

Childcare Developments Group (CDG) aimed to establish themselves as industry leaders in providing comprehensive turnkey solutions for childcare development projects. With the ever-evolving nature of the construction industry, CDG sought a brand identity that would effectively represent their expertise and a digital platform that would educate and engage their target audience.

To address CDG’s challenge, we devised a comprehensive strategy that revolved around understanding their target audience and meeting their needs. Through extensive research and industry analysis, we identified the key aspects that resonated with CDG’s audience and formulated a plan to educate users about the childcare development process. Our strategy focused on creating informative and engaging content to guide users from the initial stages to project completion, ultimately nurturing highly qualified leads for CDG.

By leveraging a multi-channel approach, including SEO, Social Media, and Google Ads, we achieved remarkable results for CDG. The implementation of our strategy led to a significant 62% increase in leads, highlighting the effectiveness of our targeted marketing efforts. Furthermore, CDG experienced a notable 27% decrease in Cost Per Lead (CPL), demonstrating a more efficient allocation of their marketing budget. The ultimate success was seen in the substantial 186% increase in revenue, showcasing the positive impact of our digital marketing initiatives on CDG’s bottom line.